Meet the team

Craig Marshall

Chairman

Craig Marshall began his career in automotive working for Ford Motor Company for eight years handling management positions in marketing, sales, promotion/advertising and merchandising. His love of cars endures, but his career went from automotive to broadcasting where he has set his roots and prospered.

Craig has spent nearly 30 years in the industry, first with Group W and then with Hearst Broadcasting (now known as Hearst/Argyle Television). He progressed through local TV and radio sales, national TV rep sales to national, local and general sales management.

Lured away by the prospect that television could be sold more effectively by learning to speak the language of local retailers and businesses, Craig left Hearst to become vice president and general manger of the Target Dollar$’s Division of GMA Research Corporation headquartered in Seattle, Washington. In January of 1985 he bought the division, which is now part of his own firm, Marshall Marketing & Communications Inc.

Craig has driven the industry with his passion for broadcasters to go beyond the standard demo of 25-54 and to embrace client-focused selling. And his determination for superior customer service and quality research has allowed Marshall Marketing to secure decades-old relationships with some of the biggest broadcast companies in the business.

With his penchant for fervent presentations, Craig is a highly requested speaker and sales trainer throughout the country. In his free time, Craig enjoys his empty nester home and his young/old life with his wife Wendy. And although he won’t admit it, golf has overtaken tennis as his favorite pastime.

Rich Kinzler

President/CEO

Richard Kinzler is considered a lifer at Marshall Marketing. After spending three years in programming,and research, with WPTT-TV, Sinclair Broadcasting in Pittsburgh, Rich tapped into the philosophy of client-focused selling with the use of local marketing intelligence that is the foundation of Marshall Marketing.

Rich joined the company in 1987 as operations coordinator. From there he progressed to operations department manager and vice president of sales. In October of 2000, Rich was appointed COO of Marshall Marketing, and in November 2002 was appointed President. In addition to his added responsibilities he continues to head up Marshall Marketing’s sales efforts.

Rich has consistently driven the company towards greater achievement both internally and with clients. Whether he is developing a new strategy for internal operations or hitting the road to make sales presentations, Rich is a leader that Marshall Marketing considers invaluable.

Tim Marshall

Executive Vice President/COO

Tim’s career at Marshall Marketing started as an intern while attending Robert Morris University. After graduating, he continued learning all aspects of the operation of the company and how to provide exceptional service to clients.

A few years later, He started working directly with clients to provide research and consulting around the county.

In December 2017, Tim was named EVP/COO of Marshall Marketing.

Cynthia Bridges

VP/Research Sales & Consultant

Cynthia has over 18 years of experience spanning advertising agency, academia, media research and consulting. For nearly a decade with Marshall Marketing, she has overseen client survey design in multiple markets. With the goal of optimizing efficiency of advertising dollars, she offers her clients ongoing support through training on presentation strategies, software utilization, research analysis and application of research.

She spent her early career as an advertising agency Media Director both planning and buying media locally and nationally for clients ranging from boating, tourism, grocery and financial to pocketknives, wireless phones, pizza and public utilities. She then moved to the TV side of the business for several years as the Marketing & Development Director in charge of audience analysis and sales materials for a local affiliate.

Cynthia received her BA in Psychology from Roanoke College and her MS in Communications/Advertising from the University of TN. She has taught Media Strategy at the undergraduate level at the University of TN as an adjunct faculty member and also conducted professional seminars on media planning through UT’s Personal and Professional Development program.

Kat Crow

Research Sales & Consultant

Kat’s Moto: Hope is not a strategy! She brings 25+ years of advertising and marketing experience:

3 years Media Buyer, 15 years Broadcast Sales, 8 years Marketing/Advertising Research. She combines enthusiasm with relentless perseverance to deliver stellar sales results and exceed revenue goals. Provides leadership, strategic direction, and superior customer service to internal and external clients.

Kat is located in Denver, Colorado. Graduated from Colorado State University-Pueblo with a degree in Mass Communications.

Rick Hamm

VP/Research Sales & Consultant

Rick is based in Spokane, WA, and has been with Marshall Marketing since 1990.  Rick’s prior experience includes Marketing Research Director at an NBC affiliate television station, as well as Account Executive and Media Planner positions at Advertising Agencies.

Jim Filippi

VP/Research Sales & Consultant

Jim has been consulting businesses for more than 20 years. This knowledge along with Marshall Marketing’s research helps so many industries.
7 years in the trenches at a Chevrolet Dealership gave him expertise in the Automotive industry.

Jim is also a volunteer for a great organization helping folks in his hometown near Pittsburgh, Pennsylvania.  He lives in the Carolinas with his wife, Cathy and Yellow Lab, Vinny.

Tom Manion

VP/Research Operation

 As a twenty seven year Marshall Marketing veteran, Tom was instrumental in the inception and implementation of the Marshall Marketing Target Dollar$ Marketing System which continues to make the difference for Marshall Marketing clients and their customers. Beginning his tenure in the Computer Services department, Tom spent his time transforming questionnaires into computer assisted software and developing client databases. These duties lead to the position of Regional Marketing Manager, enabling Tom to travel across the country consulting with stations and retailers on the importance of learning how to communicate to the consumer.

In addition to his Regional Marketing Manager responsibilities, Tom currently manages the Marshall Marketing Operations Department at the company’s headquarters in Pittsburgh.

Mary Omachonu

Research Sales & Consultant

Mary Omachonu earned her undergraduate degree from the University of Tennessee-Knoxville and graduate degree from the University of Florida. Her professional work experience includes research positions at local television stations in the Tampa, San Diego, and Memphis markets.

She currently resides in Los Angeles.

Kat Savage

VP/Research Sales & Consultant

Gregarious, assertive person dedicated to motivating individuals and groups to increase revenue and improve customer service; an understanding, innovative individual who uses an excellent sense of teamwork to provide results by instilling trust, loyalty, commitment and ethics; a management executive who is focused, empowered and uses all available resources expertly to reach and or exceed established goals. A high-energy leader with distinctive people skills.

• Talent focused management
• Consultative selling
• Excellent communication skills
• Highly competitive
• Self-motivated
• Highly proficient in Microsoft Office

Tyler Kinzler

Research Sales & Consultant

Tyler Kinzler earned his undergraduate degree from the Smeal College of Business at Pennsylvania State University. Ty interned at Marshall all through college and then started full-time as an Operation Coordinator. 

He has now been with Marshall for over 12 years and is a Research and Sales Consultant for television stations throughout the U.S.